![]() Click Connect to connect a preexisting Facebook pixel or click Create new to create a new Facebook pixel.Īfter you add a Facebook pixel to your online store, make sure that it's working by using Facebook Ads Manager. In the Customer data-sharing section of your Data sharing settings in Facebook and Instagram by Meta, there's a list of pixels that you have created. You can manage your Facebook pixel in the Data sharing settings within the Settings section of Facebook and Instagram by Meta. Before you can add a Facebook pixel, you need to enable data sharing in the Customer data-sharing section. A Facebook pixel can be added when you're setting up Instagram Shopping or Facebook Shop. When you add a Facebook pixel to Facebook and Instagram by Meta, the pixel integrates with your online store. Add a Facebook pixel to your online store To create a pixel in Facebook Ads Manager, refer to the Facebook Help Center. You can create a new Facebook pixel directly in Facebook and Instagram by Meta by clicking Create new in the pixel set-up box, or you can create a Facebook pixel in Facebook Ads Manager. If you work with an advertising agency or use an app to manage your Facebook ads or traffic, then make sure that adding a Facebook pixel to your online store won't cause duplicate or incorrect data in your reports. To create Facebook ads you need to connect a Facebook ad account. If you've added a Facebook pixel to your online store theme code before, then remove the Facebook pixel code from your online store after you set up your pixel using Facebook and Instagram by Meta.įacebook pixels can help improve your stores marketing capabilities and the performance of Facebook ads. You can create a Facebook pixel using Facebook Ads Manager, or in Facebook and Instagram by Meta. The Enhanced and Maximum settings send additional customer information including name, location, and email address. ![]() The Standard data sharing setting sends only customer behaviour. It's up to you to decide how much data you want to track using the pixel. To use a Facebook pixel, you need to set a customer data-sharing level. When you set up Facebook and Instagram by Meta, you can add a pixel to track customer data and behaviour on your Online Store.
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